Hi, I'm Alex.

TrueAuto started with a simple observation: selling a car is one of the worst experiences in modern life, and the alternatives are designed to profit from your desire to avoid it. Sell it yourself and you spend weeks fielding calls from strangers, meeting people you'd rather not meet, and hoping the paperwork is right. Take the easy road to a dealer, and convenience quietly costs you thousands below what your car is actually worth.

I didn't think you should have to choose between your time and your money. So I started selling cars for friends and neighbors here on the Peninsula: handling everything, meeting every buyer, doing every piece of paperwork, and getting the price the car actually deserved. Word spread the way it does around here, neighbor to neighbor. That turned into more than $1.4 million in vehicle transactions, and eventually into TrueAuto: a California-licensed dealer built around one idea.

You shouldn't have to do anything, and you shouldn't have to give anything up for that privilege.

TrueAuto is deliberately small. When you call, I answer. I manage every sale personally from the first valuation to the check, with a small trusted crew helping on inspections, detailing, and photography. Your car is never a unit in an inventory system, and you are never a lead in someone's queue.

If you have a car to sell, or you want your next one found and delivered without setting foot in a dealership, I'd love to talk.

— Alex Gaffney, Founder

TrueAuto is a California-licensed vehicle dealer, Dealer #85320.